Marketing Strategist
#удаленка
Company:Botto
Salary: $44k - $66k
Job Overview:The Marketing Strategist serves as the vital link between our marketing/communications and product departments and our vibrant community. This role is designed for a dynamic individual who can structure marketing efforts to build compelling narratives, and ensure that the DAO’s message is consistently conveyed across various channels (fulfilling a 360 approach). The ideal candidate will be organizing and streamlining marketing efforts across our media channels, further helping shape our communications with Botto’s audience and the BottoDAO community.
Botto also has a significant community component and we seek to engage and animate the community as often as possible. This role will need to include a degree of awareness of both community growth opportunities as well as ways DAO members can contribute to the Botto ecosystem and our governance process.
Key Responsibilities:Work with the product and artist management leaders to create a 360 channels strategy, campaign plans, and calendar for our releases.
Collaborate with our content team to connect the dots and execute on messaging, branding, and content creation across all platforms.
Act as the glue between the team’s visionaries, our content and operations, ensuring that communications are translated into actionable communications across channels.
Develop and implement these communication strategies that enhance Botto & the DAO’s visibility.
Create communication materials like press releases, newsletters, and social media posts that resonate with our community.
Work with Operations to facilitate information flow between all stakeholders, ensuring the team, DAO and broader community are informed and engaged with Botto happenings at all times.
Measure and report the impact of communication strategies to guide continuous improvement.
This role can start part time to upgrade our overall marketing ops and strategy, and facilitating timely and quality execution.
There is significant potential to grow this role into a broader scope of community management, including:
Community Growth: growing our community through experimental and creative growth activation campaigns on existing channels (e.g. Twitter and Instagram) and L2s (think Farcaster or communities on other L2s).
Contributors and Governance management: activating our community through facilitating bounties, grants, rewards, and governance comms and processes that give the existing community members more ways to participate in a way that is fun and rewarding.
Qualifications:
5+ years of Marketing/Comms experience preferred.
Willingness and ability to contribute directly to production and creative marketing strategy with a strong sense of the crypto art space and language
Proven experience in communications, marketing, and a related field.
Exceptional written and verbal communication skills.
Demonstrable understanding of marketing strategies and brand management.
Experience with engaging a community through various platforms.
Experience with data-driven decision-making and reporting.
Willing to work an East Coast schedule. There is some flexibility here as much of the team is also in Europe, but their primary teammates will be on the N. American East Coast.
Experience and/or affinity in traditional art world is a bonus
Competencies:
Strategic Thinking: Capable of developing long-term strategies for community engagement and brand presence.
Collaboration: Works effectively across different departments and fosters a cooperative work environment.
Adaptability: Comfortable with fast-paced environments and rapidly changing landscapes, as well as adapting to different audiences that include: crypto art collectors, non-crypto contemporary art collectors, AI and DAO researchers, mainstream and crypto media, AI art enthusiasts, and crypto newbies.
Influence: Persuasive communicator with an ability to shape community opinions and organizational reputation.
Contact:
https://applicantai.com/botto/marketing-strategist/532https://t.me/job_web3